The launch event occurred at the American Eagle in Times Square where fans had the opportunity to meet Shay and take pictures in a photo booth with her. She wore an adorable American Eagle floral print top, jeans, and wedges. The national campaign will include TV ads, social media promotion, and billboards- there’s even one in the middle of Times Square! The campaign will show real people, not professionals, as the models, which is part of American Eagle’s plans to incorporate their customers more into their brand!
Shay Mitchell is on the cover of ‘Seventeen’ magazine this month, proving she is quite the fashionista. She is also currently starring as Emily in the newest season of ‘Pretty Little Liars’! She is quite the busy lady and we are so excited to see what she does next!
Be sure to watch her every Tuesday on ABC Family at 8/7c.
Photo: Getty Images